999eye Seeking Emergency Services to Create a Powerful Coalition

West Midlands Fire Service UK,  are developing 999eye as an interim step into the digital future.


Have you ever called the emergency services? Would it have helped if they could have seen the incident through your smart phone lens?

Do you receive emergency calls: 999/112/911/111? Can you think of occasions it would help to see what the caller is describing?

Are you an emergency responder? How beneficial would it be to have images of what you are en route to, before you get there?

Statistics show that in the UK alone, over 40 million people will be using smart phones by 2017 and emergency services receive most calls for response from mobile phones.

Multiple case studies are available demonstrating the impact and capabilities of technology, social media, and citizens’ desire to be proactive when seconds count.

We live in an age where we have seen the birth of the ‘Citizen Reporter’ – releasing images and footage to the world of scenes of carnage, whilst others are on a phone attempting to convey the scene verbally to emergency services.

Emergency services are looking for the best practice with social media and how to monitor and pick up on any on-the-ground information from there that will aid them in responding effectively.

West Midlands Fire Service is keen to raise the profile of this project and feel this system offers a great interim step to enhance the current 999/112/111 systems.

It will be utilised to enable, on appropriate occasions, a smarter response to emergencies –  right resources in the right place responding with as much information as possible.

The key points about the system.

  • Point to point streaming during a 999 call (not like mainstream video calling systems etc that utilise a midpoint server)
  • Another form of mapping for accurate location, WIFI, GPS and Cell
  • Service initiated system with consent / opt outs from both parties
  • No impact on the current 999 emergency call system
  • No recording on the smart phone, only at the service end
  • Suitable for any agency
  • Equality Impact Assessment
  • A system that can be used by anyone with the ability to use a smart phone

WMFS are on a programme to develop and deliver this system we want to share it and offer it out to all Cat 1 agencies where possible for free.

We are looking for any Emergency Service that would be interested in piloting this product with us and ask you to contact us if you would like further or specific information about the implications of your service being involved.

Please raise it with your organisation; we will be hosting a coalition day at West Mids.

This software is just weeks away from being produced – all that is missing is you.

Follow us on twitter @westmidsfire & @999eye1


One thought on “999eye Seeking Emergency Services to Create a Powerful Coalition”

  1. Just get on with it!

    Also brief your colleagues in the Ambulance Service this could be a boon to getting better quality health care and instant triage / virtual paramedic development.

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